Introducing “The Monsta”! Sitting at the iconic location of 1540 Broadway. This massive (high-definition) opportunity changes the digital landscape of The Square. With a dominating presence and situated a few feet above the most congested pedestrian plaza in The Square known as the “Bow-Tie”, The Monsta demands the attentions of millions of visitors on a daily basis and provides an unprecedented branding opportunity in the Media Capitol of The World.