Visible as far south as King St. on Yonge, the south side of the Atrium Media Tower hosts the largest full-motion digital spectacular in Canada at 10,270 ft.2. A landmark of the Square, any brand advertised on the tower is granted exposure to diverse audiences – shoppers, event attendees, downtown wanderers, movie-goers, as well as vehicular traffic. The south side can also be seen on City News’ daily television broadcasts, adding extra value to any campaign.